Examlex
Brand name awareness is an important element of brand equity because a familiar brand is more likely to be in a customer's ____ than an unfamiliar brand.
Thin Capitalization
A financial situation in which a company has a high level of debt compared to its equity.
Debt-to-Equity Ratio
A financial metric that shows the comparative ratio of debt to shareholders' equity utilized to fund a company's assets.
Subsidiary Company
A company that is completely or partially owned and wholly controlled by another company, known as the parent company.
Corporation Law
The body of law that governs the formation, operation, and dissolution of corporations, including their rights and obligations.
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