Marketers May Use Brand Names That Have Absolutely No Meaning

question 309

True/False

Marketers may use brand names that have absolutely no meaning to avoid negative connotations.

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Definitions:

Visual Cliff

An experimental apparatus used to measure infants' perception of depth and their fear of falling.

Depth Perception

The ability to perceive the world in three dimensions and to judge the distance of objects.

Emotional Reactions

Immediate responses to stimuli or situations that involve feelings, ranging from happiness and love to anger and fear.

Internal Locus

A psychological term referring to individuals who believe they have control over their own life events and outcomes, as opposed to external forces.