If an Advertising Campaign Is Aimed at Increasing Brand Awareness

question 170

Multiple Choice

If an advertising campaign is aimed at increasing brand awareness and consumers' knowledge of a product's features, the advertising objective should be stated in terms of

• A) market share.
• B) dollar sales.
• C) unit sales.
• D) communication.
• E) long-run goals.

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Definitions:

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A leadership model suggesting that effective leaders require a combination of technical, human, and conceptual skills.