The Advertising Department for the Pennzoil Corporation Is Working on a Print

question 206

Multiple Choice

The advertising department for the Pennzoil Corporation is working on a print advertisement for a new product. At this point, the layout contains a phrase to attract attention, an additional phrase to provide an explanation, an illustration to show the product, and a paragraph to explain the advantages and benefits of the product. What other important element should be included?

• A) Headline
• B) Subheadline
• C) Signature
• D) Artwork
• E) Body copy

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Definitions:

Hostile Humor

A form of humor that involves sarcasm or making fun of others, often indicative of underlying aggression or discomfort.

Aggression

Behavior aimed at causing harm or injury to others, either physically or psychologically.

Socially Acceptable Outlets

Activities or behaviors that are considered appropriate and acceptable by society for expressing feelings or energy.

Sexual Thoughts

Cognitive processes focused on sexual desire, fantasies, or activities.