Which of the Following Statements Applies to Media Planning

question 121

Multiple Choice

Which of the following statements applies to media planning?

• A) Characteristics of the product are the most important consideration in selecting the media for a campaign.
• B) The message content affects the types of media used for an advertising campaign.
• C) The location of the advertising target is irrelevant in media planning.
• D) Total media dollars spent on advertising have decreased over the last 30 years.
• E) Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances.