Examlex
Pull strategies in international marketing involve the use of tools such as:
Current Assets
Short-term assets that are expected to be converted into cash within one year.
Shareholders' Equity
The residual interest in the assets of a corporation after deducting liabilities, representing the net worth attributable to shareholders.
Inventory
The goods and materials that a business holds for the ultimate goal of resale or processing.
Liquidity
Refers to the ease with which an asset can be converted into cash without affecting its market price.
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