What Does the Sleeper Effect Suggest About Source Credibility

question 10

Multiple Choice

What does the sleeper effect suggest about source credibility?

• A) If a receiver is not paying attention, a message cannot be effective.
• B) Many people can learn the important parts of a message even when asleep.
• C) The effectiveness of a message will increase over time.
• D) The effectiveness of positive sources over negative sources can be erased over time.

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Definitions:

Debit Cards

A payment card that deducts money directly from a consumer’s checking account to pay for a purchase.

Large Denomination

Refers to currency notes or bonds that are issued in high face values, often preferred by investors seeking to transfer or store large amounts of value.

Time Deposits

Bank deposits that are held for a fixed term or period of time, typically offering higher interest rates than savings accounts.

CDs

Short for Certificates of Deposit, which are savings certificates with a fixed maturity date and specified fixed interest rate.