Some Marketers View Stealth Marketing as a Shrewd Way to Introduce

question 195

True/False

Some marketers view stealth marketing as a shrewd way to introduce products to people, while others believe it is unethical because the brand sponsor does not reveal his/her identity.

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Definitions:

Definition Of Issues

The process of clearly identifying and articulating the specific points of disagreement or areas of negotiation between parties.

Discussion Evolves

The process of dialogue and conversation developing over time, often leading to new ideas and understandings.

Positive Emotions

Feelings that are generally beneficial to well-being and happiness, such as joy, gratitude, serenity, and interest.

Inflexible

characterizes an unwillingness or inability to change or adapt to new circumstances, ideas, or information.