Branded Entertainment

question 165

Multiple Choice

Branded entertainment:

• A)emphasizes consumers passing along information about a product to other consumers.
• B)seeks to obtain instant results while using limited resources.
• C)uses planned insertions of a brand or product into a movie, television show, or some other media.
• D)integrates entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium.

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Definitions:

Ureter

A tube that carries urine from the kidney to the bladder.

Bowman's Capsule

At the onset of a nephron's tube-like segment in the kidney, there exists a cup-shaped pouch that initiates the blood filtration process leading to urine formation.

Glomerulus

A network of capillaries located at the beginning of a nephron in the kidney, involved in the filtration of blood to form urine.

Filtration

A process that separates substances into solutions by forcing them across a membrane.