In Selecting Alternative Media to Place Advertisements, the Goal Is

question 110

Multiple Choice

In selecting alternative media to place advertisements, the goal is to:

• A)find low-cost alternatives to replace traditional advertising.
• B)provide more opportunities for consumers to see an ad.
• C)find ways to either cut through ad clutter or go around clutter to reach people with a message.
• D)enhance traditional marketing efforts.

Acknowledge the significance of insurance company ratings in purchase decisions.

Understand the concept and strategic importance of customer relationship management (CRM) in retaining customers and adding value.

Comprehend the principles and applications of value chain analysis in optimizing operational efficiency.

Grasp the fundamentals and significance of total quality management (TQM) and its impact on customer satisfaction and competitive advantage.

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Definitions:

Audience-Centric

An approach that focuses primarily on the needs, interests, and behavior of the target audience, ensuring that content or services are tailored to them.

Sales-Oriented

An approach focusing primarily on the promotion and selling of products or services, often prioritizing short-term sales over building long-term customer relationships.

Tactics

Tactics are the specific actions or strategies employed to achieve a particular goal or objective.

Strategy

Strategy refers to a comprehensive plan designed to achieve specific goals within an organization, business, or project through the effective allocation of resources and coordinated actions.