The Primary Benefit of Database Marketing Is

question 207

Multiple Choice

The primary benefit of database marketing is:

• A)the enhancement of customer loyalty.
• B)higher sales.
• C)greater profits.
• D)greater brand parity.

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Definitions:

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering creativity and problem-solving.

Mental Set

A framework or mindset that shapes an individual's approach to problem-solving and can sometimes limit the exploration of alternative solutions.

Prefrontal Cortex

The part of the brain located at the front of the frontal lobe, associated with decision making, cognitive behavior, and personality expression.

Problem Structuring

Involves identifying the key elements and relationships in a problem to better understand and address it.