An Effective Database Contains

question 112

Multiple Choice

An effective database contains:

• A)every transaction a customer has with a firm and interactions that resulted in purchases.
• B)all transactions and all interactions a customer has with a firm.
• C)transactions and interactions of customers that have a high lifetime value.
• D)only the transactions of customers.

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Definitions:

Validity

Validity is the degree to which a test or assessment accurately measures what it purports to measure.

Assessed

Evaluated or estimated the value, nature, ability, extent, or significance of something.

Cross-Cultural Bias

A type of bias that occurs when cultural differences affect the fairness, interpretation, or administration of assessments or judgments.

Informal Assessment

Informal assessment involves using non-standardized methods to evaluate a person's abilities, skills, or knowledge in a less structured way.