Using Geocoding, a Company's Marketing Department Can Add Which of the Following

question 51

Multiple Choice

Using geocoding, a company's marketing department can add which of the following to each customer's record?

• A)Demographic information and lifestyle data as well as the geographical codes
• B)Total purchases made at each retail outlet in the area
• C)Demographic and political information
• D)A composite analysis of his or her neighbors

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Definitions:

Groundwater

Water that fills the cracks and spaces in underground soil and rock layers, supplying wells and springs.

Rivers

Large natural streams of water flowing in channels and emptying into larger bodies of water like lakes, seas, or other rivers.

Groundwater

The water found underground in the cracks and spaces in soil, sand, and rock.

Evaporation

The process by which liquid water transforms into vapor or gas, often driven by heat from the sun.