Many Times Demographic and Psychographic Information About Customers Is Not

question 128

Multiple Choice

Many times demographic and psychographic information about customers is not available through internal company records. In these situations:

• A)the information can be purchased from external marketing research firms.
• B)a company can offer customers an incentive to provide the necessary information.
• C)the database can be appended with interaction and history information.
• D)geocoding can be appended to each customer's record.

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Definitions:

Transactional Leader

A management style focused on routine, organization, and performance, rewarding compliance and correcting deviations.

Transformational Leader

A leader who inspires followers to exceed their own interests for the good of the group or organization, creating profound and positive changes.

Self-fulfillment

The achievement of personal goals, aspirations, or desires, leading to a sense of satisfaction and contentment.

Charismatic Use

The application and utilization of personal appeal and influence to inspire and motivate others.