Using Identification IDs and Passwords on a Website for Customers

question 101

Multiple Choice

Using identification IDs and passwords on a website for customers allow for each of the following customer benefits except:

• A)the customer can be greeted personally, by name.
• B)provides data for a customer cluster analysis.
• C)the content of the web pages can be customized to fit the customer's past browsing behavior.
• D)when an order is placed, the customer doesn't have to type in his/her address and credit card information.

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Definitions:

Fantasy

The faculty or activity of imagining things, especially things that are impossible or improbable.

Social Readjustment

The process of adjusting to significant changes in one's social environment or life situations, which may involve stress or adaptation strategies.

Rating Scale

A collection of classes created to gather data regarding a numerical or descriptive characteristic.

Denial

A defense mechanism where an individual refuses to accept reality or facts, often to avoid dealing with uncomfortable feelings or emotions.