Many Companies That Sell Clothes Over the Internet Will Email

question 63

Multiple Choice

Many companies that sell clothes over the internet will email messages or an email newsletter to customers who are interested in keeping up with the latest fashion news. This strategy is most successful if it is based on:

• A)lifetime value and customer cluster analysis.
• B)data mining.
• C)customer profile information the customer has provided to the company.
• D)customer profile information obtained through cookies.

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Definitions:

Constructive Resistance

Opposition or pushback that is aimed at achieving positive change or improvements.

Autonomy

The degree to which a job provides an employee with the discretion and independence to schedule their work and determine how it is done.

Participation

The action of taking part in something or becoming involved in an activity or event.

Operative

An operative is a worker, especially skilled in manual, clerical, or administrative work, often employed within the operations of a business or organization.