The Member of the Buying Center Who Actually Uses Items

question 167

Multiple Choice

The member of the buying center who actually uses items after they are purchased is the:

• A)user.
• B)influencer.
• C)decider.
• D)gatekeeper.

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Definitions:

Internal Rate

A variation of the Internal Rate of Return (IRR), focusing on the rate at which a series of cash flows would result in a net present value of zero.

Payback Period

The length of time it takes for an investment to generate cash flows sufficient to recover its initial cost.

Payback Period

The length of time it takes for an investment to recover its initial outlay in terms of profits or savings, used as a measure of investment risk.

Cash Operating Expenses

Costs directly associated with the operation of a business that require cash payment, excluding non-cash expenses such as depreciation.