In Using the Affect Referral Model to Decision Making, the Person

question 178

Multiple Choice

In using the affect referral model to decision making, the person considers:

• A)product attributes and the importance of attributes.
• B)the brand he or she likes the best.
• C)cognitive and conative cues.
• D)evoked, inept, and inert sets of brands.

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Definitions:

Assent

Agreement or approval, typically given formally or officially, to a proposition or contract terms.

Offeree

The person or party to whom an offer is made, especially in contract law.

Offeror

The party in a contractual agreement who makes an offer to enter into a contract, awaiting acceptance by the offeree.

Stipulates

Specifies expressly, setting out terms or conditions clearly within an agreement or document.