For a Market Segment to Be Viable, It Should Meet

question 147

Multiple Choice

For a market segment to be viable, it should meet each of the following tests except the:

• A)members of the market segment should be ambiguous.
• B)market segment must be large enough to be financially viable to market with a separate marketing campaign.
• C)market segment must differ from the population as a whole.
• D)market segment must be reachable through some type of media or marketing communications.

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Definitions:

Loss Of Bladder Control

An inability to prevent the leakage of urine from the bladder, commonly known as incontinence.

Alcohol Misuse

The consumption of alcohol in a manner or quantity that leads to harm to one’s health, social, or economic functioning.

Interpersonal Relationships

The connections and associations between two or more people, which may vary in duration and significance.

Alcohol Emergency

A critical situation resulting from excessive alcohol consumption, necessitating immediate medical attention.