Which Step Immediately Follows Awareness in the Hierarchy of Effects

question 139

Multiple Choice

Which step immediately follows awareness in the hierarchy of effects model?

• A)Recognition
• B)Liking
• C)Preference
• D)Knowledge

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Definitions:

Contribution To Overhead

The portion of revenue that exceeds direct costs and contributes to covering a company's fixed expenses.

Service Departments

Divisions within a company that support other departments but do not directly contribute to revenue generation, such as maintenance and HR.

Operating Departments

Departments within an organization directly involved in its primary revenue-generating activities.