In a Modified Rebuy Situation, Once a Need Has Been

question 34

True/False

In a modified rebuy situation, once a need has been recognized buyers will skip intervening steps in the business-to-business buying process and go directly to making a purchase.

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Definitions:

Pew Research Center

A nonpartisan American think tank based in Washington, D.C., that provides information on social issues, public opinion, and demographic trends.

Support Networks

Groups or systems providing assistance or resources, fostering interconnectedness among its members for mutual benefit.

Polarized Crowds

Groups of individuals divided in opinion, often leading to intense disagreement and lack of consensus on a subject.

Pew Research Center

A nonpartisan fact tank that provides information on social issues, public opinion, and demographic trends shaping the world.