Which Method of Developing Marketing Communications Budget Is Often Used

question 4

Multiple Choice

Which method of developing marketing communications budget is often used in highly competitive markets where rivalries between competitors are intense?

• A)Percentage of sales
• B)Meet the competition
• C)What we can afford
• D)Objective and task

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Definitions:

Not-For-Profit

A tax status granted to companies performing functions deemed by Congress to be socially desirable that exempts them from income tax and, in some cases, allows them to receive tax-deductible donations.

Entrepreneurial Spirit

An attitude and approach characterized by innovation, risk-taking, and the ability to see and seize opportunities for business or personal gain.

Entrepreneur

An individual who undertakes the creation, organization, and ownership of an innovative business with potential for growth and financial reward.

Franchising

A business model that allows individuals to operate their own outlets of a larger chain, sharing in the brand, products, and operational support.