Analysis of Buying Patterns by Gender Is an Example of Segmentation

question 184

Multiple Choice

Analysis of buying patterns by gender is an example of segmentation by:

• A)psychographics.
• B)generations.
• C)demographics.
• D)usage.

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Definitions:

Variable Costs

Costs that vary in total directly and proportionately with changes in the level of production or activity volume.

Transfer Price

The charge for products and services transferred between branches of the same company.

Idle Capacity

The portion of a company's production capacity that remains unutilized or is not in active production due to lack of demand, maintenance, or other reasons.

Transfer Price

The price charged for goods or services transferred between departments, divisions, or subsidiaries of the same company, often used for accounting and tax purposes.