Each of the Following Is a Component of a Creative

question 27

Multiple Choice

Each of the following is a component of a creative brief except:

• A)stating which media will be used in the campaign.
• B)the objective of the campaign.
• C)the target market for the campaign.
• D)outlining the message theme.

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Definitions:

Stakeholder Perspective

An approach in business and management that considers and addresses the interests and welfare of all parties affected by organizational decisions, including employees, customers, investors, and the community.

Shareholders

Individuals or entities that own shares in a corporation, thus having a financial interest and potentially a say in its operations.

Financialization

The increasing importance of financial markets, financial motives, financial institutions, and financial elites in the operation of the economy and its governing institutions.

Short Term Profits

Financial gains realized in a brief period, often prioritized over long-term sustainability.