In the Hierarchy of Effects Model, Conative Message Strategies Would

question 66

Multiple Choice

In the hierarchy of effects model, conative message strategies would be most closely tied to the:

• A)Awareness.
• B)Liking, preference, and conviction.
• C)The purchase or consumer response.
• D)Knowledge.

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Definitions:

Leadership

The act of guiding or directing a group towards achieving a common goal.

National Communication Association

An organization dedicated to advancing communication as a discipline and facilitating the exchange of research and ideas within the field.

Action Researchers

Researchers who actively participate in the context they are studying, aiming to both understand and improve it through their involvement.

Improving Lives

Relates to various efforts and initiatives aimed at enhancing the quality of life for individuals or communities through health, education, technology, or social services.