Which Approach Suggests That One Ad Exposure Is Enough to Affect

question 148

Multiple Choice

Which approach suggests that one ad exposure is enough to affect an audience when that person or business needs the product or has an interest in the product?

• A)Three-hypothesis theory
• B)Recency theory
• C)The media multiplier effect
• D)The intrusion value concept

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Definitions:

Derealization

An alteration in perception leading to the feeling that the external world is strange, unreal, or distant.

Posttraumatic Stress Disorder

A psychiatric disorder that can occur in people who have experienced or witnessed a traumatic event, characterized by severe anxiety, flashbacks, and uncontrollable thoughts about the event.

Increased Arousal

A condition of heightened physiological and psychological activity or alertness, often as a response to stress or threat.

Avoidance

A defense mechanism or behavior aimed at evading a thought, task, or situation perceived as harmful or uncomfortable.