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When Using a Conative Message Strategy, the Primary Message Is

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When using a conative message strategy, the primary message is about a product's attributes or benefits.


Definitions:

Role Strain

Experienced when there are contradictory expectations within one role.

Roster

A list or plan showing the duties and leave of individuals or groups, especially within an organization or team.

Role Exit

The process of disengaging from a role that is central to one's self-identity and establishing a new identity.

Community College

A two-year institution that provides students with general education and facilitates transfer to a four-year university.

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