An Advantage of Using Humor in Ads Is That It

question 19

True/False

An advantage of using humor in ads is that it easily transfers to other countries and cultures.

---

Definitions:

Mowrer

A psychologist known for his two-factor theory of avoidance learning, which combines classical and operant conditioning theories to explain how anxiety and phobias are learned and maintained.

First Stage Avoidance

First stage avoidance in classical conditioning is where the organism learns to avoid an aversive stimulus by responding appropriately to a warning signal.

Fear

Conditioned response to stimuli associated with painful events; motivates avoidance of aversive events.

Pain

An unpleasant sensory and emotional experience associated with actual or potential tissue damage.