The Percentage of a Target Audience That Must Be Exposed

question 136

Multiple Choice

The percentage of a target audience that must be exposed to a message to achieve a particular objective is called:

• A)gross rating points.
• B)effective reach.
• C)effective frequency.
• D)opportunities to see.

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Definitions:

Forecasted Growth

The expected rate at which a company, sector, or the economy as a whole is anticipated to grow over a specific period.

Retained Earnings

The portion of net income that is retained by a corporation rather than distributed to its shareholders as dividends.

Indirect Planning

The process of setting broader goals and strategies that indirectly guide actions and decisions without specific, detailed plans.

Interest Rates

The fee, shown as a percentage of the principal amount, that a lender imposes on a borrower for the usage of its assets.