Which of the Following Is the Most Important Function of Media

question 85

Multiple Choice

Which of the following is the most important function of media buying?

• A)providing information to media planners
• B)matching the media vehicle to the strategic needs of the message
• C)negotiating cost and making the media buy
• D)handling all billing and payment
• E)monitoring the media plan performance

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Definitions:

CanCon Debate

A discussion about Canadian content regulations, aimed at preserving and promoting Canadian culture in the media and entertainment industries.

Guidelines

Instructions or principles designed to steer actions or inform decision-making in specific situations.

Cybriety

Tremblay’s term describing attempts to censor new media content that pushes the boundaries of morality.

Brands

Names, terms, designs, symbols, or any other features that identify one seller's good or service as distinct from those of other sellers.