What Is the First Step in the Direct Marketing Process

question 83

Multiple Choice

What is the first step in the direct marketing process?

• A)setting objectives and making strategic decisions
• B)communication of the offer
• C)customer ordering
• D)fulfillment
• E)relationship building

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Definitions:

Gesellschaft

A term used in sociology to describe a society characterized by weak interpersonal relationships, with social bonds based more on self-interest and less on familial or community ties.

Gemeinschaft

A term used in sociology to describe community bonds and social relations based on personal and family ties, often contrasted with Gesellschaft (society).

Modernization

The process through which societies transform from traditional rural agrarian economies to secular, urban, and industrialized systems.

Sex Ratio

Indicates the proportion of males to females in a population.