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Tropicana Orange Juice had a promotion in which consumers could send in 10 UPC symbols along with $4.95 for shipping and handling and receive a nice Hawaiian shirt in return.Which type of premium is this?
Normative Social Influence
The influence of other people that leads us to conform in order to be liked and accepted by them.
Persuasive Arguments
Statements designed to convince or influence others to accept a specific point of view or action.
Deindividuation
A psychological state where an individual loses self-awareness and personal responsibility in groups, often leading to atypical behavior.
Individuality
The quality or character of being an individual; particularly of being a uniquely distinct, indivisible entity, distinguished by differences from others.
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