Which of the Following Media Would a Business-To-Business Advertiser Be

question 19

Multiple Choice

Which of the following media would a business-to-business advertiser be LEAST likely to use?

• A)general business and trade publications
• B)directory advertising
• C)direct marketing
• D)the Internet
• E)local television

---

Definitions:

Barriers To Entry

Obstacles or hurdles that make it difficult for new competitors to enter a market, protecting existing companies from new challengers.

Stability Strategy

A business approach focusing on maintaining current operations and market share without significant growth or expansion, prioritizing steady income and consistent performance.

BCG Matrix

A framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential in terms of growth and profitability.

Star

In the context of business, a product or business unit that has a high market share in a fast-growing industry.