Neiman-Marcus Is an Upscale Department Store Located in Large Metropolitan

question 150

Multiple Choice

Neiman-Marcus is an upscale department store located in large metropolitan areas throughout the country. The recent television campaign features various runway models wearing the store's clothes with a voiceover at the beginning and end of the ad. The middle of the ad is tailored to feature certain products depending on the city in which the ad is being shown. Which of the following describes this commercial format?

• A)dealer tag
• B)donut
• C)zone edition
• D)customization
• E)standardization

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Definitions:

Display of Emotion

The outward expression or communication of feeling states through facial expressions, body language, voice, and gestures.

Nature

The inherent characteristics and qualities of a person or thing, or the physical world collectively, including plants, animals, the landscape, and other features of the earth.

Nurture

The process of caring for and encouraging the growth or development of someone or something, often highlighting the influence of environment and upbringing.

Independent Variable

The factor in a study that is deliberately altered or varied to determine its impact on the outcome variable.