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Refer to the Passage Below to Answer the Questions That

question 84

Multiple Choice

Refer to the passage below to answer the questions that follow.
Solumbria, a company that sells medically recommended sun protective clothing, has ads in several different magazines that give consumers information about their products. The headline of the ad says "Serious Sun Protection" surprinted over a man and a woman dressed head to toe in the protective clothing. The body copy then goes on to tout the benefits of sun protection, the comfort of the company's clothing, and how dermatologists have recommended Solumbria for their patients. The last paragraph of the copy says "For a FREE catalog of Solumbria hats, shirts, pants and accessories for men, women and children, call Sun Precautions: 1-800-882-7860." The ad also provides a web address.
-Which of the direct marketing objectives does this scenario illustrate?

Definitions:

Stages of Grief

A model outlining the typical phases individuals go through while coping with loss, including denial, anger, bargaining, depression, and acceptance.

Bargaining

A stage of grief or crisis during which an individual attempts to negotiate or make deals, often with a higher power, to postpone or alter an impending reality.

Hospice Patient

An individual receiving care focused on providing comfort and reducing pain and suffering in their final stage of a terminal illness.

Spirituality

The quality of being concerned with the human spirit or soul as opposed to material or physical things, often involving personal growth, a quest for meaning, or a connection with something greater.