The Global Name for Microsoft's Operating System, Vista, Turns Out

question 139

Multiple Choice

The global name for Microsoft's operating system, Vista, turns out to be a disparaging term for a frumpy old woman in Lativa. Microsoft must adjust the name. This is an example of the need for ________ in international advertising campaigns.

• A)adaptation
• B)standardization
• C)centralization
• D)decentralization
• E)bottom-up creativity

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Definitions:

Differentiated Product

A product that is distinct from similar products offered by competitors due to unique features, branding, or quality.

Oligopoly

A market structure characterized by a small number of firms controlling a significant portion of the market share, leading to limited competition and often collaborative behavior.

Conditions of Entry

The factors that determine the ease or difficulty with which new firms can enter an industry and compete with existing firms.

Pure Competition

A market structure characterized by a large number of small firms, a homogeneous product, and very easy entry and exit conditions, leading to price-taking behavior.