Using Which Method of Collecting Tracking Data Does a Researcher

question 33

Multiple Choice

Using which method of collecting tracking data does a researcher go to consumers' homes in the target market and ask what brands or products they have purchased or used recently, and in some cases, count the products or brands currently stocked by the consumer?

• A)wave analysis
• B)consumer diaries
• C)pantry checks
• D)test marketing
• E)coincidental surveys

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Definitions:

Classical Conditioning

A method of learning through which a response is cultivated by the combination of a stimulus found in the environment and one that naturally exists, leading to a behavioral response.

Fundamental Attribution Error

The tendency to overemphasize personality traits and underestimate situational factors when explaining others' behaviors.

Stable Global Attribution

A tendency to generalize the causes of behaviors and events as constant and widespread, influencing one's perspective on life and self-esteem.

Prejudice

Preconceived opinion or bias against someone or something without sufficient knowledge, thought, or reason.