Tom Is Conducting Research with the Target Audience to Test

question 17

Multiple Choice

Tom is conducting research with the target audience to test the relative effectiveness of various message strategies and creative ideas for his client's automobile advertising. He is testing the Big Idea. What type of message development research is he conducting?

• A)concept testing
• B)coincidental survey
• C)pretesting
• D)diagnostics
• E)tracking studies

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Definitions:

Trustworthiness

The quality of being reliable, honest, and dependable, often considered essential in building and maintaining strong interpersonal relationships.

Team Presentations

A presentation given by a group of individuals who work together to convey information on a shared topic or project, emphasizing collaboration and division of tasks among members.

Listener Analysis

The assessment of an audience's characteristics, preferences, and feedback to tailor communication effectively.

Coordinator

A person or thing that organizes and harmonizes activities or events for efficient operation.