Refer to the Passage Below to Answer the Questions That

question 95

Essay

Refer to the passage below to answer the questions that follow.
Dell Computers dramatically increased its consumer advertising,resulting in Dell becoming the top-selling personal computer brand.Consumers could purchase a Dell computer only directly from Dell,either by calling the toll-free number or visiting Dell's website.One of Dell's popular television commercials included Steve,a young man who would usually say,"Dude,you're gettin' a Dell." Audiences really liked Steve and the ads he appeared in,and in fact,that's when Dell's sales started to skyrocket.However,Dell has stopped that campaign and has moved on to others.
-Dell uses a combination of media,one of which is direct mail.How can Dell evaluate the efficiency and effectiveness of the direct-mail ads?

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Definitions:

Fifth Amendment

An amendment to the US Constitution that provides several rights to individuals, including protection against self-incrimination and double jeopardy.

Defective Corporation

A corporation about which an error or omission was made during its incorporation process.

Incorporator

An individual who applies for incorporation on behalf of a corporation.

Promoters

Individuals or companies that initiate and take the responsibility for setting up a business or company.