Examlex
What are the two primary toolkits available to television copywriters?
Absolute Threshold
The smallest quantity of a stimulus that an individual can detect.
Difference Threshold
The minimal change in a stimulus that can just barely be detected by an organism.
Difference Threshold
The minimum difference in stimulation that a person can detect 50% of the time, also known as the "just noticeable difference" (JND).
Energy
The capacity to do work or the power derived from the utilization of physical or chemical resources.
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