Examlex
Channel decisions are important because:
Natural Monopoly
A market condition where the most efficient scale of production is achieved when a single firm supplies the entire market due to high fixed or start-up costs.
Price Discrimination
A pricing strategy where a firm sells the same product at different prices to different groups of consumers.
Monopoly Power
The ability of a firm to control market prices and output levels, typically due to the lack of significant competition.
Elasticities of Demand
A measure of how much the quantity demanded of a good responds to a change in the price of that good, expressed as a percentage.
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