Marketers Should Look Beyond the Attributes of the Products and Services

question 5

True/False

Marketers should look beyond the attributes of the products and services they sell to also create brand experiences for consumers.

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Definitions:

Central

Being at or forming the centre, often considered the most important part or aspect.

Primacy

An order of presentation effect in which earlier presented information has a disproportionate influence on social cognition.

Prototypes

Original models or early drafts used to test a concept or process, serving as a benchmark for future designs.

Organisational Psychology

The scientific study of human behavior in organizational settings, focusing on workplace dynamics and improving employee wellbeing.