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Wendy's came out with a new hamburger and released it in two different cities with two different price points. Marketers at Wendy's then analyzed the different levels of purchase made at the two different price points, planning on using the information to set a nationwide price for the new offering. This is an example of ________.
Motivation
The psychological drive or force that initiates, guides, and maintains goal-oriented behaviors.
Factor Analysis
A statistical method used to identify underlying variables, or factors, that explain the pattern of correlations within a set of observed variables.
Reaction Tendencies
refers to habitual patterns of behavior, thought, or emotional response to particular situations or stimuli.
Structural Units
Basic components or building blocks that make up a structure, system, or complex entity.
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