ByWay Ventures Chose a Differentiated Marketing Strategy

question 149

Multiple Choice

ByWay Ventures chose a differentiated marketing strategy. The company had to weigh ________ against ________ when selecting this strategy.

• A)extra research; costs
• B)sales analysis; sales
• C)increased sales; increased costs
• D)geographic segmentation; demographic segmentation
• E)attitudes; perceptions

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Definitions:

Implicit Memory

A type of memory that is unconsciously and effortlessly retrieved, affecting thoughts and behaviors, including skills and conditioned responses.

Explicit Memory

Conscious memory: subjects can retrieve an item and indicate that they know the retrieved item is the correct one.

Declarative Memory

Ability to recount what one knows, to detail the time, place, and circumstances of events; often lost in amnesia.

Amnesics

Amnesics are individuals suffering from amnesia, a condition marked by a partial or total inability to recall past experiences.