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Why Do Marketers Segment the Market

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Why do marketers segment the market?


Definitions:

Positive Psychology

A branch of psychology focused on the study of positive human functioning and factors that contribute to a fulfilling life and well-being.

Good Life

The concept of the good life pertains to various philosophical, psychological, and ethical theories about what constitutes a fulfilling and satisfactory life, often tied to well-being and happiness.

Meaningful Life

A life perceived as having purpose, significance, and fulfillment, often connected to personal values and goals.

Abnormal Blood Chemistry

Deviations from the normal ranges of components in the blood, which can indicate diseases or metabolic disturbances.

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