A Reactive Stance to the Marketing Environment Is Best Described

question 45

Multiple Choice

A reactive stance to the marketing environment is best described as one where marketers ________.

• A)do nothing and hope that change will not impact on operations or markets
• B)treat the environment as an uncontrollable element to which they must respond or adapt
• C)attempt to forecast changes and develop strategies for minimising the impact of change
• D)view change as undesirable,threatening and potentially dangerous
• E)view change as something that must be investigated occasionally

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Definitions:

Unskilled Workers

Individuals who lack specialized skills, training, or qualifications for particular jobs or industries.

Imports

Goods and services purchased from other countries.

Services

Intangible products provided to consumers, which can include everything from legal advice to entertainment.

Producer Surplus

The difference between what producers are willing to accept for a good or service versus what they actually receive, typically represented by the area above the supply curve and below the market price.