Examlex
Your assignment at work is to divide buyers into different groups based on social class,lifestyle,and personality characteristics.After a planning session with the marketing and sales staff,you issue a memo to upper management recommending psychographic segmentation.You are right on target.
Premature Closure
The cognitive error of coming to a decision or conclusion before all relevant information has been considered or all options have been evaluated.
Social Physics
An interdisciplinary field that uses mathematical tools and theories to understand and predict human social behavior and societal trends.
Methodological Principle
A fundamental rule or procedure that guides scientific research and empirical study.
Positivism
A philosophical approach that asserts that the only authentic knowledge is that which is based on actual sense experience and positive verification.
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