Which of the Listed Choices Is NOT a Positioning Task

question 18

Multiple Choice

Which of the listed choices is NOT a positioning task?

• A)identifying a set of possible competitive advantages upon which to build a position
• B)surveying frequent uses of the product
• C)selecting an overall positioning strategy
• D)effectively communicating and delivering the chosen position to the market
• E)selecting the right competitive advantages

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Definitions:

Psychometric View

An approach in psychology that focuses on the measurement of mental functions, intelligence, abilities, and attitudes through the use of tests and questionnaires.

Intelligence

The capacity for learning, understanding, and applying knowledge and skills, and the ability to adapt to new situations.

Predictive Validity

The degree to which a score obtained from a test or scale forecasts an individual’s future achievements on a similar activity.

Scholastic Aptitude Tests

Standardized tests used for college admissions in the United States, measuring reading, writing, and mathematics skills.