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To use a difference to distinguish a product from its competitors,the difference must be important,distinctive,________,communicable,pre-emptive,affordable and profitable.
Scope
The range of information presented in a message, its overall length, and the level of detail provided.
Audience's Guidelines
Instructions or criteria provided to tailor communication or presentations to the preferences, needs, or expectations of a specific audience.
Clarity and Logic
Refers to the clearness and rationality of thought or argument, ensuring that ideas are understandable and follow a coherent pattern.
Uncluttered
Describes a space or design that is clean, simple, and not filled with unnecessary items or features.
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