A Firm Has Asked Its Engineering Department to Create a Prototype

question 158

Multiple Choice

A firm has asked its engineering department to create a prototype for a promising product concept.The firm is engaged in ________.

• A)product development
• B)concept testing
• C)business analysis
• D)market testing
• E)concept development

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Definitions:

Deindividuation

A psychological state wherein an individual loses self-awareness and self-restraint, often occurring within group contexts, leading to behavior that is uncharacteristic of the individual’s norm.

Self-Awareness

The awareness of one’s own personality, emotions, motivations, and wishes.

Anonymity

The state of being unnamed or unacknowledged, often used to describe situations where individuals' identities are protected or not revealed.

Deindividuation Theory

A psychological theory suggesting individuals in groups may lose self-awareness and feel less responsible for their actions, often leading to norms being disregarded.